Friday, February 5, 2010

Directions of customer loyalty? Redifining the concept becoming mandatory?

How many loyalty program cards, bar-codes, key-rings etc You have already? Would you like to have yet another plastic card or what so ever?

Did you know that Wal-Mart stockpiles Pop-Tarts and beer before hurricane hits the Florida's Atlantic coast?

Why "loyalty program" term has become "filthy" and it is being redefined as "customer engagement"?

What do you feel and expect? Should loyalty programs become more social networks oriented and dynamic.... Nomadic Loyalty Networks, where customer dynamically agrees what kind of loyalty network serves his/her needs best and service or product provider partners affiliates dynamically based on season, trends or what so ever adds value to customer?

More customer involvement needed?

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